Alas, it was the final day at Dubai Lynx International Festival of Creativity, which also means that it was time for reflection and introspection. Naturally, the key conversations were around the very foundations of creativity and its value in today’s marketing landscape. The first session… Read More
Whilst the first day of Dubai Lynx International Festival of Creativity was about the evolution of advertising as a wider social discipline, the second day of the Festival flipped the conversation to the other side of the room, to the marketers and brands. ‘Brands Breaking… Read More
The first day of the Dubai Lynx International Festival of Creativity very rightly signaled advertising’s evolution into a discipline that is meant not only for selling products and services, but also for making a difference in the society, and eventually be a force for good, a point that is very… Read More
