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music streaming

Data Point: Music Streaming Yet To Prove Premium Worth

Data Point: Music Streaming Yet To Prove Premium Worth

7 years ago by Kiran KidwaiDigital

For every music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a… Read More

Data Point: 16-24s Most Likely To Pay For Music Streaming

Data Point: 16-24s Most Likely To Pay For Music Streaming

7 years ago by Kiran KidwaiTop News

More than six in 10 internet users are streaming music each month, but thanks to the availability of ad-supported tiers, account sharing and free trials, it’s a significant step down from the number who are paying for these services. Nevertheless, just as younger internet users… Read More

Data Point: 1 In 2 Regular Exercisers Stream Music On Mobile

Data Point: 1 In 2 Regular Exercisers Stream Music On Mobile

8 years ago by Kiran KidwaiDigital

Back in 2015, ‘Spotify Running’ was the first of its kind to match music choices to user tempo. This fitness focus, alongside integrations into apps like Nike and RunKeeper, made complete sense for Spotify. The usage of music-streaming services increases with exercise frequency. Over half… Read More

Data Point: 62% Use Music Streaming Apps; Only 13% Pay

Data Point: 62% Use Music Streaming Apps; Only 13% Pay

8 years ago by Asma WangdeDigital

Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More

63% Of Facebookers Are Streaming Music

63% Of Facebookers Are Streaming Music

8 years ago by Asma WangdeDigital

The year 2016 was when video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music. Attracting Tamara Hrivnak, former director of music partnerships at YouTube, to Facebook HQ is one… Read More

Music Access More Important Than Ownership

Music Access More Important Than Ownership

8 years ago by Kiran KidwaiDigital

GWI’s brand data reveals that for the new onliner, when it comes to music, an overall preference for accessing songs through online services is more preferred in comparison to owning them. This trend is most pronounced among younger internet users – with around half of… Read More

3 In 4 Millennials Use Music Streaming Services

3 In 4 Millennials Use Music Streaming Services

9 years ago by Kiran KidwaiDigital

Music streaming is now a widespread activity among Millennials – with more than three in four globally saying they used such a service last month. To date, Spotify, Apple Music and SoundCloud have been among the main names to watch in this space. But just… Read More

47% Onliners Stream Music On Mobile: GWI

47% Onliners Stream Music On Mobile: GWI

9 years ago by Kiran KidwaiDigital

As the battle between PCs/laptops and smartphones for the attention of music streamers heats up, data from Global Web Index (GWI) indicates that PCs/laptops might remain the go-to for most entertainment activities but mobiles are quickly bridging the gap when it comes to music-streaming. It’s… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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