A closer look at consumer buying process of millennials, baby boomers, Generation X and Generation Z can assist in how best to target each of these segments online. Global Web Index answers questions such as how do different generations discover new brands, how do they… Read More
With the recent acquisition of souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to online shopping in the GCC has become more apparent than ever. A recent study from YouGov has found that 83 percent… Read More
Ramadan is an ideal time for marketers, agencies and broadcasters to capitalize in the market space, as there is a significant impact on people’s purchasing, viewing and social behaviors. There are three key windows for opportunities: pre-Ramadan that is the time leading up to Ramadan,… Read More
It has been said that, “shopping online no longer exists. It’s just shopping”. With customers buying across multiple screens and channels to suit their specific goals each time, a seamless, consistent shopping experience is essential – from the way each channel looks, to the technology… Read More
As online shopping behavior continues to evolve, mcommerce is seeing unprecedented growth in the Middle East & North Africa region. It is no longer about consumers purchasing from one device but four in 10 purchases occur across multiple devices or channels globally, according to Criteo’s… Read More
Abandoned Cart? Not a problem anymore! Every type of business/industry has evolved. 2015 happens to be the most advanced as compared to 2000 when e-commerce really took off! We have come a long way from 2000 and everything pertaining to e-commerce, just like any… Read More
