I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More
At a time when cleanliness and sterility has become utmost important in our lives, Geometry MENA’s innovation ‘Handle on Hygiene’ product brings in a sense of relief for retailers and shoppers alike. The ‘Handle on Hygiene’ product innovation, which also won a Cannes Lions award,… Read More
The New York Times May 24th, 2020 print edition is something that you cannot ignore especially after its homepage went viral on several social media platforms. The cover page lists a long, solemn list of people whose lives were lost to the coronavirus pandemic. The… Read More
We become human when disaster knocks to our doors and demands attention. What happens when we close the door and we feel safe again? And what can this mean to the work-force once they return to full action? As Italian who has been living abroad… Read More
