In line with Publicis Groupe’s ‘Power of One’ strategy, which was announced by CEO Maurice Levy last year, the holding company and Wal-Mart Stores have come together for a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe’s agencies and… Read More
Sizmek and Future Tech Media have partnered to provide advertisers across the region greater access and services to its ad technology products. From January 2016, Future Tech Media will become the official partner across Middle-East and North Africa for Sizmek, leveraging its open technology methodology,… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
