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Ralph Debbas

Quirkiness, Shock Work In Luxury Brands Storytelling Too

Quirkiness, Shock Work In Luxury Brands Storytelling Too

10 years ago by Sana MahmudAdvertising

Storytelling is an integral part for brands to deliver their message to the end consumer. Stories that are passed around on social media about a brand can be powerful in shaping up mainstream perceptions. Finding the human story for any luxury brand creates an emotive… Read More

W Motors To Soon Launch Supercar Manufacturing Facility In ME

W Motors To Soon Launch Supercar Manufacturing Facility In ME

10 years ago by Kiran KidwaiMarketing

What seems to be good news for car lovers, Lebanon based W Motors – the makers of the $3.4 million Lykan HyperSport car, which rose to fame after being featured in Fast & Furious 7 – is soon going to start the first super-car manufacturing… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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