Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More
French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the Middle East after a long pitch process involving several agencies. The Peugeot account is a significant win for Science & Sunshine, which turns three in… Read More
Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More
