Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More
French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the Middle East after a long pitch process involving several agencies. The Peugeot account is a significant win for Science & Sunshine, which turns three in… Read More
Luxury retail brand Harvey Nichols – Dubai has appointed Science & Sunshine as its creative agency. The team members of the independent creative shop, which was set up in April 2016, are no strangers to the Harvey Nichols – Dubai brand, as they had held… Read More
‘Don’t tell me what to wear… Don’t tell me what to cover…’ Online platform The Modist that houses modest luxury style for women, has rooted its launch film in a very relevant message. With brands such as Nike bringing in the pro Hijab collection and Hijab… Read More
Ash Chagla, the Executive Creative Director of Science & Sunshine, is a Juror in Film Lions. Being A Juror The thing I love most about Cannes Lions is that every year, it reminds me why I got into this business to begin with. Being there is like getting slapped in… Read More
