Apco Worldwide has launched ignite, an integrated communication offering for startups, entrepreneurs and small and medium sized enterprises (SMEs). The agency explains this unit will facilitate market entry, drive business growth and help open investment opportunities for the growing number of new businesses in Dubai… Read More
Popular social media channels such as Facebook, YouTube, WhatsApp and LinkedIn are becoming major business enablers for small and medium enterprises (SMEs) in the Arab World, according to the findings of ‘Social Media as a Business Tool for SMEs in the Arab World’ report released… Read More
Small & Medium Enterprises (SMEs) in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Dr Naufel Vilcassim, Professor of Marketing at London Business School. “Traditional marketing used by… Read More
UAE small and medium sized enterprises (SMEs) need to adopt high-performance information management over the next five years in order to succeed in the digital economy. Experts believe that with UAE enterprises facing an exponentially-growing amount of data, this would become a priority for the industry. According… Read More
