The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More
With the Rio 2016 Olympics fast approaching, Global Web Index (GWI) explores the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers. Already, half the world’s online population say they watch the Summer Olympics on… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
