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TBWA\ Raad

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

5 years ago by Asma WangdeAdvertising

Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More

Zebanomics: 2018 — The Year Of Accountability & Transformation

Zebanomics: 2018 — The Year Of Accountability & Transformation

6 years ago by Zeba MahmudAdvertising

It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More

Nissan Looks To Put Homegrown Metric Camelpower On Global Map

Nissan Looks To Put Homegrown Metric Camelpower On Global Map

8 years ago by Zeba MahmudAdvertising

Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More

Memac Ogilvy, Impact BBDO, TBWA\RAAD Shortlisted In Print & Publishing Lions

Memac Ogilvy, Impact BBDO, TBWA\RAAD Shortlisted In Print & Publishing Lions

9 years ago by Zeba MahmudAdvertising

In all 15 pieces of work have been shortlisted in the Print & Publishing Lions category at the Cannes Lions International Festival of Creativity from the Middle East & North Africa (MENA) region. Memac Ogilvy takes the lead in this with its work for Qatar Islamic… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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