The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
