As the region enters the vacationing season, brands are looking at the attitudes and behaviors of vacation buyers. When researching destinations and travel companies, vacation buyers have a variety of choices at their disposal. For such a big purchase, moving customers along the purchase journey… Read More

Travel brands will be looking to capitalize on the many consumers who are planning their vacations for the coming year. When it comes to the best places to target this audience, the more traditional channels remain the most effective. Search engines and TV ads top… Read More