As Cannes Lions International Festival of Creativity 2018 draws to a close, with one more day to go, the festival has announced the final set of shortlists, for the remaining categories of Creative Effectiveness Lions and Sustainable Development Goals that debuts this year.
The Middle East & North Africa (MENA) region has three entries in all shortlisted in the two categories.
TBWA\Raad’s ‘One Drop Bottle’ for Henkel has made the cut in the Creative Effectiveness Lions and Y&R Dubai’s ‘One Book For Peace’ for Interreligious Council in Bosnia & Herzegovina is also shortlisted in the category.
Memac Ogilvy’s ‘Potatoes On Mars’ for International Potato Centre is the only MENA shortlist in the Sustainable Development Goals Lions.