The Cannes Lions International Festival of Creativity named the winners in seven categories on day four of the festival. The night belonged to the winners in Product Design Lions, Creative Data Lions, Innovation Lions, Social & Influencer Lions, PR Lions, Direct Lions & Media Lions.
The Middle East and North Africa (MENA) region, including Pakistan and Turkey, won one Gold, one Silver and four Bronze Lions.
TBWA\Raad Brings Home Second Gold; This Time In PR Lions
TBWA\Raad continues to lead as MENA’s top performer so far at the festival. Its campaign #SheDrives for Nissan Saudi Arabia won a Gold Lion in the PR category.
FP7/Dubai has also begun its Cannes Lions count with a Bronze Lion in the same category for its campaign ‘Al Umobuwah: Putting Mum Into Parenthood’ for Baby Shop.
BBDO Pakistan was another agency whose creative work has been acknowledged with several shortlists in Cannes Lions this year. The agency won a Bronze Lion in the PR category for its work ‘The Bridal Uniform’ on anti-child marriages for UN Women.
Turkey too won a Bronze in this category. Amnesty Turkey won a Bronze Lion for its campaign ‘The Insiders’ for Amnesty.
The PR Lions has been designed to celebrate creative work which builds trust and cultivates relationships with credible third-parties, utilizing mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviors in ways that protect and enhance the reputation and business of an organization or brand with its target audiences.
Silver & Bronze To TBWA\Raad In Media Lions
TBWA\Raad won a Silver and Bronze in the Media Lions category both for its campaign ‘Highway Gallery’ for Louvre Museum.
BBDO Pakistan won its second Bronze Lion in the same category for its work ‘The Bridal Uniform’ on anti-child marriages for UN Women.
MENA agencies did not secure any Lions in Product Design Lions, Creative Data Lions, Innovation Lions, Social & Influencer Lions and Direct Lions.