In line with this year’s motto, “Digital is everything — not every thing is digital”, dmexco 2016 is going to be a star-studded conference program that will bring together the major theme worlds and disruptive trends of the digital economy and present them on a total of 15 stages.
From leading international CEOs to founders of up-and-coming start-ups, and from digital prophets to creative masterminds, exceptional individuals and top decision-makers from all segments of the global digiconomy will illuminate the most important economic trends at dmexco. One key theme will be the networked world, with a focus on the Internet of Things (IoT), artificial intelligence, and virtual and augmented reality.
On the first day of dmexco, these issues will be addressed in a VR session featuring Marc Mathieu – CMO Samsung Electronics, Lisa Donohue – Global Brand President, Starcom Worldwide and Jake Silverstein – Editor in Chief, New York Times.
Important insights into a new kind of customer experience will be provided by brands and innovators that are already successfully using these technologies and communication tools. One of the places where this will be happening is the new dmexco Experience Hall, with many new faces and leading players such as Matthew Luhn – Story Supervisor Pixar, Lars Hinrichs – Founder and Executive Geek HackFwd, Ambarish Mitra – CEO Blippar amongs others.
Leading international corporate decision-makers including Paul Bulcke – CEO Nestlé, Jack Dorsey – CEO Twitter, Sir Martin Sorrell – CEO WPP, Shane Smith – CEO & Founder Vice Media will present efficient strategies for economic success. The conference will also have focus on content through creativity, visual imaging, and storytelling.
Christian Muche and Frank Schneider from the dmexco team said, “dmexco 2016 will present a first-class international program. We are proud that our lineup this year includes so many renowned experts, eminent personalities, and innovative brands. In terms of both quantity and quality, there is nothing like it anywhere else in the world. Once again, dmexco 2016 will demonstrate that it is the global business and innovation platform!”