flydubai has appointed OMD, part of the Omnicom Media Group, to manage its media communications brief across its network. The decision will see the marketing performance company work together with the Dubai-based airline on its media planning and buying activities.
“In our search for a media buying partner, OMD has clearly demonstrated the tangible value we could extract from our media communications to match our growth ambition, especially in their use of data and analytics in unlocking sharper insights for our media strategies and maximising profitability. We are excited to start our partnership with OMD and benefit from their bespoke approach and tools,” commented Mike Evans, Senior Vice President, Customer Experience, Brand & Communications, flydubai.
“Ever since it’s taken to the air, flydubai has continued to grow and make the world a little smaller and easier to reach for the millions who fly its routes. Its approach to marketing is closely aligned to ours and we are thrilled to be able to work with flydubai. We both place immense value on analytics to drive marketing performance for our clients. The team and I look forward to innovating further with flydubai and actively contributing to the airline’s future success,” added Nadim Samara, Managing Director, OMD UAE & Lower Gulf.
flydubai’s network covers a variety of destinations across Africa, Caucasus, Central Asia, Europe, the GCC, the Indian Subcontinent, the Middle East and now South-East Asia. The airline has recently announced a double daily service to Bangkok which will start on 29 November 2016.
