After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a smaller and nimbler team would help growth faster.
While many reasons are being cited for the poor growth of Twitter like failing to capture the advertising dollar spent, the way Facebook and Google did, the loss of money has led to Twitter standing way behind Facebook. Infact Instagram, which was acquired by Facebook in 2012, too surpassed Twitter in 2014 and Snapchat’s growth is also booming ahead the social media giant.
Now with Mr Dorsey taking over the helm of affairs to revive ‘ailing’ Twitter, it remains to be seen if the Twitter workforce in MENA will be axed. The bigger question is, will this strategy of ‘if you have to grow, the company must shrink’ work to save one of the strongest pillars of social media.
