FP7/DXB has officially won the Dubai brand launch project for Uber. Uber had initiated a full-fledged creative communication pitch process in February 2017, with the objective of identifying a communication partner for its brand launch.
Various multinational agencies participated in this pitch process, details of which were not available at the time of filing the report.
“Uber is a pioneer brand and they have been game changers in everything they have done till date. We had a lot of fun with the brief we received and the work we created was very breakthrough and smart. I believe the clients felt that way too. It’s amazing to be partnering with this superb brand, and we hope this launch campaign will be the start of many others ones to come,” Sasan Saeidi, Managing Director of FP7 UAE Group.
Commenting on behalf of Uber, Nada Zagallai, Head of Marketing for the Middle East, said, “Working with FP7 has been seamless. The energetic, professional and enthusiastic team impressed us with an incredible creative executed with impeccable quality. We’re so excited to see it all come to life with their support.”