African PR Agency To Ramp Up Presence In ME


Djembe Communications, a pan-African communications consultancy has embarked on an ambitious expansion plan to further grow its presence and build industry capacity in Sub-Saharan African (SSA) markets. The young consultancy is targeting the growth in demand from both African and international organizations for more sophisticated communications as these organizations look to realize the region’s significant economic potential.

“Africa’s economic growth potential, coupled with the region’s very young demographic and burgeoning middle class segment is giving rise to greater market opportunities, which has led to a dramatic increase in demand from companies wanting to invest in brand building to develop a competitive edge. At the same time, many government related entities are increasingly focused on enhancing their reputation in international and local markets, which is crucial to attracting foreign investment while enhancing public confidence in these critical institutions,” commented Mitchell Prather, Managing Director, Djembe Communications.

According to the Global Economic Outlook 2015, SSA will continue to experience steady growth at around five percent annually between 2020 and 2025. McKinsey forecasts consumer spending to grow from USD860 billion in 2008 to USD1.4 trillion by 2020, while according to Standard Bank, 14 million new households will join the middle class segment by 2030. In the communications sector, the Middle East and Africa saw the biggest surge in advertising spend in 2014, up by 14.6 % against 3.2% worldwide, which points to the immense opportunities in Africa right now according to a Nielsen study.

“It is not sufficient to be merely present in Africa’s growing markets. Djembe’s genuine desire is to support growth and development across the continent as we look to become the partner of choice for international and local organizations in this dynamic region,” said Sangitha Umakanthan, Country Manager, United Arab Emirates.

Add Comment