WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category.
Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards.
Three Golds were won by agencies in the region. FP7/McCann Dubai won two Golds for Baby shop’s ‘The Gift of Mom’ and Almosafer’s ‘As far as we go’. J. Walter Thompson Tunisia also won a Gold for Tunisie Telecom Ahmini’s ‘The Uncovered’.
FP7/McCann also won two Silvers. The campaigns included Unilever Clear’s ‘Abtal El Shawarea’ and STC’s ‘Jawwy’ campaign done by the agency’s Cairo and Riyadh office respectively.
FP7/McCann Dubai’s ‘The Gift of Mom’ also won a special award – The ‘Employment Engagement Award.’
An eminent jury of 18 agency and client-side industry professionals selected the winners. The winners of the remaining categories – Effective Content Strategy and Effective Social Strategy – will be announced shortly.