WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category.

Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards.

Three Golds were won by agencies in the region. FP7/McCann Dubai won two Golds for Baby shop’s ‘The Gift of Mom’ and Almosafer’s ‘As far as we go’. J. Walter Thompson Tunisia also won a Gold for Tunisie Telecom Ahmini’s ‘The Uncovered’.

FP7/McCann also won two Silvers. The campaigns included Unilever Clear’s ‘Abtal El Shawarea’ and STC’s ‘Jawwy’ campaign done by the agency’s Cairo and Riyadh office respectively.

FP7/McCann Dubai’s ‘The Gift of Mom’ also won a special award – The ‘Employment Engagement Award.’

An eminent jury of 18 agency and client-side industry professionals selected the winners. The winners of the remaining categories – Effective Content Strategy and Effective Social Strategy – will be announced shortly.