Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore.
Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and all-year-round activities. The joint co-marketing initiative is aimed at all categories of travelers. The key focus in the initiative is around ‘experiences’.
“STB looks forward to our first collaboration with Wego in the Middle East. With the wide variety of specially curated experiences available in Singapore under our brand, Passion Made Possible, we have something for every passion tribe. Whether you are a foodie, explorer or action-seeker, these activities will provide visitors with unique experiences to embrace their passions with like-minded people in Singapore to celebrate their passions with,” commented Beverly Au Yong, Area Director Middle East, STB.
“We’re excited to embark this partnership with one of the world’s global metropolis. We saw a 34 percent increase in the number of bookings to Singapore on our platform in H1 2019 compared to the same period in 2018. Through our partnership with STB, we aim to educate travelers and showcase Singapore’s unique offerings helping holidaymakers plan and book their next trip. We look forward to forging a long-lasting relationship with our partners offering them the best travel experience,” added Mamoun Hmedan, Managing Director, MENA and India, Wego.
