Looks and images are important in the world we live in. While dandruff is seldom among the popular conversations, Head & Shoulders and its agency Saatchi & Saatchi Dubai thought it was about time to make people laugh with some original dandruff jokes.
And so came into being ‘Funny Things Off The Top Of My Head’.
Designed as a live comedy show, it stars five Middle East’s biggest standup comedians such as Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt). All of these comedians have fans around the region, and have been featured in Comedy Central Arabia, Showtime, Esquire, Gulf News and Rolling Stone Middle East.
The sold-out event was held at Music Hall in Dubai, United Arab Emirates with over 2,000 comedy fans. This was followed by a tour in Saudi Arabia.
Head & Shoulders and Saatchi & Saatchi Dubai then launched 14 webisodes across social media, utilizing also the comedians’ social channels. These were first completely unbranded, and later fully branded.
The success of the initiative has encouraged the brand to make this an annual event.
Campaign Title: ‘Funny Things Off The Top Of My Head’
Brand: Head & Shoulders
Advertising Agency: Saatchi & Saatchi Dubai
Chief Executive Office: Adil Khan
Chief Creative Officer: Komal Bedi Sohal
Creative Director/Copywriter: William Mathovani
Business Director: Karim El Kari
Account Director: Maged Kamal
Account Executive: Qais Mustafa
Production: Dubomedy, United Arab Emirates
Comedians: Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Ahmad Al Shammari (Kuwait), Khalid Mansour (Egypt), Bader Saleh (Saudi Arabia)