Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is Virtual Reality (VR) and how it grows.
Around 44 percent of iPhone Owners express an interest in using VR, suggesting there’s a decent level of receptiveness to new forms of tech among the core Apple audience. As might be expected, it’s younger groups who lead the way here, with men and the top income quartile all posting figures around the 50 percent mark.
Apple has been strengthening and diversifying its product range recently, with the likes of Apple Music and its cloud storage platform providing new sources of revenue. A move into smart glasses could therefore put another asset under Apple’s belt and, with the company having a history of improving and innovating existing technology, the hype surrounding this tech is unlikely to weaken any time soon.