Emirates NBD has released a campaign highlighting its feature ‘Direct Remit’. The money remittance product by Emirates NBD helps customers to send money to their country, within 60 seconds, for free.
Created by FP7/DXB, the short ad campaign makes use of emoticons to put across its message. It highlights how sending money with Emirates NBD DirectRemit was as easy and instant as sending instant messages.
After data analytics by the agency into money remittance habits to India, Pakistan, Sri Lanka, Philippines and Egypt and ascertaining reasons why each nationality sent money home, 5 unique real-life stories were crafted to share the convenience benefit of the product.
The campaign is currently being scaled out through 5 films, on-ground and Facebook activations (emoji story competitions) as well as other social content formats that are being promoted through nationality and behavior-based targeting on Facebook, Instagram, Twitter, Snapchat, Vine and other web platforms relevant to the 5 nationalities.
Client: Emirates NBD
Agency: FP7/DXB (A part of McCann Worldgroup)
Josephine Younes – Creative Director
Nayaab Rais – Creative Director
Tahaab Rais – Regional Head of Strategic Planning
Spiro Malak – General Manager Business Unit
Vicky Kriplani – Account Director
Sameer Islam – Senior Strategic Planner
Layan El Hafi – Account Manager
Erna Redzepagic – Senior Account Executive
Sooraj Thazhath – Creative Technologist
Uday Desai – Senior Tech Lead
Ramesh Palur – Art Director (Digital)
RGB Productions – Production and Editing