Etisalat is using e-gifting technology for rewarding both staff and customers. The communications giant has signed a deal with Dubai-based YouGotaGift.com to run the Etisalat Rewards programme.
It allows individuals and companies to quickly and efficiently redeem vouchers and then gift them how they wish. The rewards on offer range from simple supermarket shopping to luxury spa days and wellness packages.
The popularity of the reward method is also being aided by new technology which allows e-gifting to be personalized in a number of ways – from messages to videos and other creative tools.
“In such a fast-moving market like the UAE we need to try and stay right at the forefront of what is happening, including the way we reward. There will always be a place for the more traditional methods to say thanks, but so much can be done digitally that it helps set you apart in the market and shows you are going the extra mile when it comes to rewarding,” said Hamzah Shalchi, Regional Manager of Guardian Wealth Management.
Husain Makiya, Co-founder & CEO of YouGotaGift.com said, “We deliver instant gratification, best value for points and an unmatched choice of rewards. The YouGotaGift.com rewards solution brings all that loyalty members have been asking for in one offering. Companies running these programs will also stand to benefit from YouGotaGift.com solution, as instant digital rewards not only increases customer engagement and loyalty but also cuts out huge operational costs.”
