FP7/Dxb Leads Direct Lions Shortlist From MENA; Y&R Dubai & Impact BBDO Follow

Direct Shortlist

The Direct Lions Shortlist for the Cannes Lions International Festival of Creativity was announced earlier today. Dubai agencies stole the show in the Middle East and North Africa Region. There have been 277 nominations in the Direct Shortlist. Agencies from Dubai have won eight nominations while there is one each from Beirut and Tunisia, making the total nominations from MENA ten.

FP7/Dxb has maximum nominations from MENA with three shortlists. Y&R Dubai and Impact BBDO have been nominated twice each while Leo Burnett Beirut, Geometry Global Dubai and 3SG-BBDO Ariana, Tunisia got one shortlist each.

DIRECT LIONS SHORTLIST
Category Title Client Product Agency
Dimension Mailing 10 Hot Stories Global Export Co. American Garden Habanero Sauce Y & R Dubai
Targeted Ambient Media: Small Scale Handle On Hygiene Unilever Lifebuoy Geometry Global Dubai
Targeted Ambient Media: Large Scale Xperia Underwater Store Sony Mobile Communications Mobile FP7/Dxb Dubai
Use of Social Audience in a Direct Marketing Campaign Give Mom Back Her Name UN Women UN Women IMPACT BBDO  Dubai
Financial Products & Services Hey Future Me… Emirates NBD Children’s Savings Plans FP7/DXB Dubai
Travel, Entertainment & Leisure Goodbye Bad Luck Loto Libanais Loto IMPACT BBDO Dubai
Integrated Campaign Led by Direct Marketing Hey Future Me… Emirates NBD Children’s Savings Plans FP7/DXB Dubai
Art Direction/Design for Direct Keep The Flame Alive Diageo Lebanon Johnnie Walker Leo Burnett Beirut
Art Direction/Design for Direct 10 Hot Stories Global Export Co. American Garden Habanero Sauce Y&R Dubai
Use of Mobile Marketing The Backup Memory Samsung Tunisia Service 3SG-BBDO Ariana, Tunisia

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