With Sky and ESPN both getting behind the Drone Racing League (DRL), it is worth a look why it has such potential in the sports entertainment industry. Drones have already accrued a significant amount of interest among digital consumers, with one in three expressing enthusiasm for this tech. What’s more, the majority of this group are enthusiastic about watching sports online; as many as eight in 10 of 25-34s did so last month, with the figure hitting six in 10 even among the oldest cohort in the Global Web Index research (55-64s).
These numbers give some context for the USD 1 million price-tag for broadcasting the DRL, despite it being just a year old. Drone racing has already begun to establish itself in North America and, with digital consumers in other world regions actually being more enthusiastic about drones than their American counterparts, there’s clear scope for this new sport to go global.
