Data Point: 41% MEA Premier League Fans Play FIFA

Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans.

Among Premier League Fans, it’s an impressive 30 percent who have played FIFA in the last 12 months globally. That compares to 17 percent among the wider internet audience, emphasizing the opportunities that exist for football clubs and brands to integrate with this major video-game franchise.

It’s the 16-34 age group who are the most avid FIFA players (one in three), but it’s by region where the strongest variation is seen. While in the regions such as Middle East & Africa, Europe and North America, around 41-42 percent Premier League fans are also playing FIFA, in Latin America, the number is at 56 percent.

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