Tonic To Offer Branding Strategy To STEP’s Winning Startup

With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac and has the attention of various other companies as well. Independent communications agency Tonic International is among these. Tonic has said it will be supporting the most promising regional startup from STEP Conference 2017, helping it on its road to success.

STEP Conference, where up-and-coming regional startups will be competing, will be held in Dubai from April 5-7, 2017. As part of Tonic’s mission to support startups, the agency will deliver a branding and marketing strategy to the winner of the STEP pitch competition. Tonic’s team of strategists and planners will work with the winning entrepreneurs to define the contextual truth, consumer truth and product truth in order to develop a unique brand positioning.

The largest startup showcase in MENA attracts the most innovative and passionate startups from the region to participate in the STEP pitch competition, which is adjudicated by a renowned panel of judges that will select the most deserving startup for the year. This year Arnaud Verchere, Tonic’s Founder and Head of Strategy, is part of the judging panel.

Tonic itself was a home grown startup back in 2004. After becoming the first agency to bring a Cannes Gold Lion and a One Show Gold in the Middle East, it remains committed to supporting Dubai’s startup culture. This year Tonic takes its commitment further to fulfil its mission to support regional entrepreneurs.

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