6 More Pencils To UAE Agencies As The One Show Concludes

The One Club for Creativity has awarded all winners for the 44th Annual One Show including in the remaining categories of cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media and UX/UI.

There were 243 Pencils awarded in all including 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries. Overall, there were 21,844 entries from 73 countries.

UAE agencies have won six more Pencils in the remaining categories including three Bronze and three Silvers. UAE agencies also have an additional five Merits awarded to their entries.

Of the Pencils, DDB Dubai has won two Silver Pencils for Henkel’s ‘Love At First Wash’. Memac Ogilvy has won a Silver for Nestle Middle East’ ‘Tummyfish’.

Impact BBDO has won two Bronze Pencils for Johnson & Johnson’s ‘Sweet Dreams’. And TBWA\Raad has won a Bronze for Go Sport’s entry ‘Champion’s Hijack’.

The complete list of winners are:

DDB DubaiHenkelLove At First Wash - Date NightSilver
DDB DubaiHenkelLove At First Wash - Sunday StrollSilver
DDB DubaiHenkelLove At First Wash - Barking PuppyMerit
DDB DubaiHenkelLove At First Wash - Date NightMerit
Impact BBDO DubaiJohnson & JohnsonSweet DreamsBronze
Impact BBDO DubaiJohnson & JohnsonSweet DreamsBronze
Impact BBDO DubaiMarsStop the HungerMerit
Impact BBDO DubaiMarsStop the HungerMerit
Impact BBDO DubaiLa Libanaise Des JeuxSkip Friday 13Merit
Memac Ogilvy Dubai / Ogilvy One DubaiNestlé Middle EastTummyfishSilver
TBWA\RAADGo SportChampion's HijackBronze

As the awards draws to a close, The One Club also announced the Special Awards for the One Show 2017.

Omnicom was awarded Holding Company of the Year. The top five include Omnicom Group, WPP, Interpublic Group, Publicis and Dentsu in that order.

“The One Show represents the best that the advertising world has to offer and we are deeply honored. This award is a testament to having the best talent in our business who consistently set the benchmark against which the entire industry is judge. I want to congratulate and thank everyone who contributed to this success,” said John Wren, President and CEO, Omnicom Group.

The One Show awarded Best of Show to ‘The Refugee Nation’ for Amnesty International by Ogilvy/New York. “In a year rife with political discord and social upheaval all around the world, ‘The Refugee Nation’ is a prime example of how our industry can both reflect and influence our culture. Evocative in its design and versatile in its application, ‘The Refugee Nation’ won Best of Design and Best of Cross-Platform before going on to win Best of Show,” said Kevin Swanepoel, CEO of The One Club for Creativity.

The Network of the Year was awarded to Ogilvy & Mather. The top-ranked networks include Ogilvy Group, BBDO Worldwide, McCann Worldgroup, Leo Burnett Worldwide and TBWA Worldwide.

“I want to thank our people at Ogilvy and our clients for this recognition across disciplines and borders. Their continued dedication to Pervasive Creativity, their talent and courage continue to make the difference,” said Tham Khai Meng, Ogilvy & Mather Co-Chairman and Worldwide Chief Creative Officer.

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