Mothers across the world are the same in many ways. In a film that reminds viewers of the things that moms do when one lives abroad, NGO SOS Children’s Villages and TBWA\Raad attempt to invoke the parent-child emotion in viewers. The ad shows children with different nationalities acting out the ‘universal actions’ of mothers when they talk to their children who are settled abroad.
These include talking loudly on the phone or sending messages on WhatsApp every two minutes. Each of these conversations ends with the mothers wishing her children well. Eventually, the message of the ad turns from a gentle reminder to a sensitive call as the viewer learns that none of the children in the commercial have a mother.
Credits:
Advertising Agency: TBWA\Raad Dubai, UAE
Chief Creative Officer: Walid Kanaan
Creative Director: Manuel Bordé
Concept/Copywriters: Manuel Bordé, Alex Pineda, Alberto Triana
Art Director: Oswaldo Sa
Brand Leader: Saad Gharzeddine
Senior Account Executive: Elizabeth Aroyan
Production Company: Film Pudding
Director: Pierre Dawalibi
Executive Producer: Layal Moukahal
Producer: Alain Abi Khalil
DOP: Tony El Khazen
Music Composer: Harry Hedeshian
