Adobe has entered into a definitive agreement to acquire Magento Commerce for USD 1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be integrated into the Adobe Experience Cloud, delivering a single platform that serves both business to business (B2B) and business to consumer (B2C) customers globally.
The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.
Adobe focuses significantly in designing and delivering digital experiences through content and data. At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect.
With this move, the company recognizes that commerce is also integral to the customer experience. As content and commerce capabilities have become inextricably linked, commerce plays a more integral part of the consumer experience than ever before. Consumers and businesses now expect every interaction to be shoppable – whether on the web, mobile, social, in-product or in-store.
Magento brings Adobe Experience Cloud digital commerce enablement and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing and the public sector.
The Magento Platform is built on proven, scalable technology supported by a vibrant community of more than 300,000 developers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax and logistics. This level of flexibility gives businesses the ability to quickly ramp and iterate their commerce capabilities for their unique business needs.
“Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey. Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable,” said Brad Rencher, Executive Vice President & General Manager, Digital Experience, Adobe.
“Adobe and Magento share a vision for the future of digital experiences that brings together Adobe’s strength in content and data with Magento’s open commerce innovation. We’re excited to join Adobe and believe this will be a great opportunity for our customers, partners and developer community,” said Mark Lavelle, CEO, Magento.
Upon close, Mr Lavelle will continue to lead the Magento team as part of Adobe’s Digital Experience business, reporting to Mr Rencher.
The transaction, which is expected to close during the third quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.
