travel audience, an Amadeus company for programmatic media purchasing in the travel sector, has signed an exclusive distribution agreement with the Dubai-based digital media agency Reach MENA Digital.
Reach MENA will take over the distribution of travel audience’s digital travel advertising portfolio in the Gulf region. The operational activities and management of the platform remain with travel audience.
With this partnership, travel audience continues to expand its activities in the GCC. The adtech company offers advertisers access to a premium publisher network with its Demand Side Platform (DSP), specifically designed for the travel industry.
“We are delighted to have Reach MENA Digital, a strong and experienced digital partner, by our side. Their expertise and impressive client portfolio have convinced us. Campaigns have won and completed so far show that they are the right partner to support our growth plans in the Gulf region,” said Alexander Trieb, Managing Director at travel audience.
Exclusive Distribution In GCC
The partnership is focused on the expansion of travel audience’s geographic reach and the development of new partner and customer relationships. travel audience, that signed Dubai Tourism as a customer in March, has clients including media agencies, airlines, hospitality and leisure brands and online travel agencies.
“travel audience ‘s platform and product offering for the GCC and MENA is exactly what the region has been waiting for. Their demand side platform paired with access to high-quality premium inventory, exclusive data, and global reach is not only unique but highly effective,” added Mazen Hallaway, Founder and CEO at Reach MENA Digital.
Customers of the Berlin-based company include destination marketing organizations such as the Canary Islands, Dubai Tourism and Visit Finland, as well as more than 20 airlines, such as Condor and Transavia, and online travel agencies, such as Neckermann.