CES is where tech, entertainment and marketing converge. Under the C Space track, that returns to CES 2017 for its biggest year ever, the event will see brands including Amazon, AOL, Discovery Communications, eBay, Facebook, Google, Hearst, Hulu, NBCUniversal, Nielsen, Time Inc., Turner, Twitter, Verizon and Yahoo!.
While these companies will showcase the latest in consumer engagement, a lineup of sessions, networking events, exhibits and hospitality suites also build out an experiential program for those interested in the convergence of advertising, content, entertainment and marketing with technology. Owned and produced by the Consumer Technology Association (CTA), CES will take place from January 5-8, 2017 in Las Vegas.
The Storyteller conference track returns for its second year with sessions from BBC Earth, Facebook, Google, Hulu, iCrossing – a Hearst Media Company, Nielsen, Spotify, Turner, Twitter and Verizon Digital Media Services. These leaders in content creation will share stories, best practices and case studies about the unique relationships among brands, entertainment and technology.
The C Space Content Studio will debut at CES 2017 as a place for CMOs and other media and marketing visionaries to address the future of advertising and how various industries will evolve with technology. Participants will include Jonathan Nelson, CEO, Omnicom Digital; Rodney Williams, CMO, Moet Hennessy; Pat McLean, CMO, TD Bank and Keith Weed, Chief Marketing and Communications Officer, Unilever.
“Consumers are becoming more sophisticated in how they react with brands and consume content. The role of technology has enabled content-producers and advertisers to engage consumers like never before. C Space gives industry professionals the opportunity to experience new products and services shaping the future of the market,” said Karen Chupka, Senior Vice President, CES and Corporate Business Strategy, CTA.
Actor, director, author and comedian Aisha Tyler will serve as this year’s CES Ambassador.
The C Space Keynote, presented by MediaLink, will feature an exclusive interview with IAC and Expedia, Inc. Chairman and Senior Executive Barry Diller, hosted by Michael E. Kassan, Chairman and CEO of MediaLink. Top marketing executives will join the keynote and participate in a panel discussion moderated by Wenda Harris Millard, President and COO of MediaLink. Keynote panel participants include Alison Lewis, CMO, Johnson & Johnson; Jim Norton, Chief Business Officer and President of Revenue, Condé Nast; Linda Yaccarino, Chairman of Advertising Sales & Client Partnerships, NBC Universal; Randy Freer, President and COO, FOX Networks Group and Roel de Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand Strategy, Nissan Motor Corporation.
“MediaLink has been shaping CES programming for our clients for the past seven years, working closely with CTA to identify the most important and innovative voices that sit at the intersection of media, marketing, technology and entertainment. What was previously Brand Matters has been transformed into the C Space keynote, featuring leaders such as Leslie Moonves, Steve Burke, Marc Benioff, Beth Comstock, Barry Diller and others who share our commitment to advance provocative dialogue around topics that matter to the converging industries we represent,” said Michael Kassan, Chairman and CEO, MediaLink.
C Space was created in 2014 specifically to highlight technology’s influence for advertising and entertainment executives.
