AETOSWire, the news distribution arm of News Services Group (NSG) and the exclusive representative of Business Wire in the Middle East and North Africa (MENA) region, has launched AW Audio Alerts for journalists.
AW Audio Alerts will be in audio format, highlighting the day’s press releases (PRs).
“As a leader in news distribution, we always look for ways to innovate our services. Considering that journalists have to go through hundreds if not thousands of news releases every day and make a quick decision on what to publish, we have developed a way to enable them to identify, access, post, and share PRs quickly and instantaneously,” said Tony AbiHanna, President and CEO of NSG, AETOSWire, and Esmaa News.
AW Audio Alerts are sent to journalists via a unique URL through their WhatsApp account or through a mobile text message. The link will direct them to the AW Audio Alerts’ interactive page that displays the audio play button and news briefs.
And if a journalist needs to browse or download the full PR, the feed can direct the journalist to the newsroom on AETOSWire’s website.
“This endeavor not only seeks to assist journalists conveniently sift through daily press releases faster but also creates a higher chance for our clients’ PRs to get noticed and published. It’s a win-win situation for both,” added Mr AbiHanna.
This is just one of the new service offerings AETOSWire has in its pipeline that will be launched in the coming months.
