Celebrating 15 years of operations in the Middle East & North Africa (MENA) region, Air Arabia has donned a new brand identity. The Sharjah-based airline claims it has experienced “solid and sustained growth since the launch of its first flight in 28 October 2003”. From serving five routes with two aircrafts, the airline has grown to currently serving over 155 routes from multiple hubs spread across the UAE, Morocco and Egypt, served by a fleet of 53 aircraft, with plans for further expansion in 2019. Air Arabia Group has also become a publicly listed company.
“It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost. Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passengers to date,” commented Sheikh Abdullah Bin Mohamed Al Thani, Chairman of Air Arabia.
The new brand identity grows from the idea ‘Now, more than ever’ reflecting Air Arabia’s “ambitious, customer relevant and eager personality”.
“We commemorate 15 years of success with the launch of Air Arabia’s new brand identity that reflects the carrier’s successful journey and echoes the future with a fresh perspective while mirroring its ambitions and the next phase of international growth. We stand proud of where we have gotten today, but above all of where we can go in the future as we remain focused at connecting customers from all walks of life with greater travel opportunities and true value,” he added.
The new brand identity is derived from the creative idea of ‘Modern Nomads’. The new logotype has evolved to reflect a more modern, simple, versatile and global brand, with a promise to offer true value, reliable services and provide customers with greater travel opportunities. The airline has maintained its symbol, the seagull, “modernizing it and further spreading its wings reflecting the carrier’s growth and outlook while staying true to its original look”.