Natural mineral water brand, AQUA Carpatica, has awarded its advertising mandate to Grey Middle East and North Africa (MENA), following a competitive three-month pitch process that involved multiple agencies.
Grey MENA will handle AQUA Carpatica’s through the line communication to include its digital and social presence.
“At Grey, we are really excited to be partnering with one of the world’s leading natural mineral water brands, and we are truly looking forward to fuse our creative minds with the AQUA Carpatica team in order to plan, coordinate and execute a series of winning campaigns and initiatives that launch, present and anchor the brand’s core values in the minds of consumers across the Middle East. We will leverage our vast range of resources, talents and expertise to empower AQUA Carpatica better connect with the brand’s target audience, customers and partners in UAE and the entire region,” said Grey MENA’s CEO Nadim Khoury.
“As an independent company, we are resolute in providing a high-quality product that fulfills all of the requirements for a perfect bottled natural mineral water. AQUA Carpatica is not just about quenching thirst, but rather improving the lives of everyone from babies and mothers-to-be, to athletes and health-conscious people. And we have to underline that AQUA Carpatica is the only, worldwide, naturally sparkling mineral water with a naturally Nitrate FREE content. After several months of digging deep, we are now confident that Grey is the right partner that can present our brand’s essence and deliver our message to our customers and stakeholders in the Middle East,” Jean Valvis, AQUA Carpatica’s Founder and CEO.
AQUA Carpatica is a natural mineral water that comes from the heart of the Carpathian Mountains in Romania.