Audi Middle East has debuted ‘Audi Challenges Arabia’ in the Middle East region. With this initiative the automaker has asked fans to nominate an ‘Audi challenge’ that would become a reality for them. In the latest round of the campaign that was conducted in February, a 13-year old Omani boy’s dream to become a professional footballer was taken up as a challenge by the Audi Middle East, who then went on to make a football pitch and light it up with Audi’s Matrix LED headlight technology. With the help of 22 Audi Q7’s, Audi Middle East helped the ambitious fan towards reaching his dream. The new pitch will remain in place for the boy and others from the locality to enjoy.
This is the third challenge to be delivered by Audi Middle East since initiating the ‘Audi Challenges Arabia’ campaign in the region that has reported over 4000 challenges being submitted. The first challenge took place during August 2015 at the Dubai Autodrome with the ‘Audi R8 adrenaline’ challenge. The second challenge was the ‘Audi Elevation challenge’, where an Audi RS 7 raced the elevator of the tallest building in the world – Burj Khalifa.
Credits:
Advertising Agency- Tonic International, Dubai, United Arab Emirates
Executive Creative Director- Cristiano Tonnarelli
Art Director- Renaud Heneffe
Copywriter- Tony Ting, Nicolas Rchrd
Head of Tv Production- Renato Lamberti Sagliano
Director- Joeri Holsheimer, WeFilm
