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Author: Aaron Brooks

Six Developments That Will Impact Social Media Marketing In 2019

Six Developments That Will Impact Social Media Marketing In 2019

2 weeks ago by Aaron BrooksContributors

Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came with a chance to update and improve social strategies. Taking these learnings… Read More

Influencers Are Not A Free Resource

Influencers Are Not A Free Resource

3 months ago by Aaron BrooksContributors

The majority of the US workforce is expected to be freelance within the decade. That might seem unbelievable, but the shift is well underway. A new report reveals 56.7 million Americans already freelance. That’s more than one out of three in the entire labor force.… Read More

Can We Trust Facebook To Make Our Time ‘Well Spent’?

Can We Trust Facebook To Make Our Time ‘Well Spent’?

7 months ago by Aaron BrooksDigital

Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More

Influencers Offer The Experiences That Consumers Crave

Influencers Offer The Experiences That Consumers Crave

10 months ago by Aaron BrooksContributors

The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The so-called ‘age of information’ giving way to the ‘age of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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