WPP has merged two of its agencies – Y&R and VML to create a fully integrated digital and creative offering VMLY&R. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive… Read More
Vista Group International’s Vista Cinema and Vivendi’s CanalOlympia have signed an agreement to roll out Vista Cinema’s Veezi across all its cinema venues. CanalOlympia is a network of cinema and live performance venues in Africa. Its operation showcases the diversity of African culture and contributes… Read More
Memac Ogilvy has appointed Philippe Berthelot as the agency’s new Managing Director for the UAE. Mr Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The appointment follows Patou Nuytemans taking charge as MENA CEO in September 2017 for the agency. Ms Nuytemans led… Read More
As the Middle East and Africa (MEA) region reduces dependence on oil and diversifies revenue streams, investment in the digital economy is paving the way for a future of connectivity. “Our customers across MEA are seeing an appetite for unlimited network capacity across healthcare, construction,… Read More
Omnicom Media Group has named Johan Boserup as Global CEO, Investment, overseeing all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships. He’s expected to start in his new capacity in 2019, and will… Read More
Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More
A distinct media identity is an increasingly important asset in modern times where media channels and instruments have exploded, making the media landscape much more complex, particularly following the advent and proliferation of social media networks and the subsequent rise of influencers who, over time,… Read More
With customer experience and stronger partnerships key to its offer, Etisalat has launched ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds, introducing ‘Commitment Free’ option for consumers. “Today’s launch of the new home service offering… Read More
Saudi Telecom Company (STC) has embarked on a region-first campaign with Twitter to celebrate Saudi National Day. With the objective to drive awareness and engagement during #SaudiNationalDay2018, STC (@STC_KSA) is showing the love of the Saudi people for their country by inviting them to heart… Read More
Arab News has launched a digital service to track and explain the reforms underway in Saudi Arabia. Set up on the eve of Saudi National Day, the ‘Road to 2030’ section will include news, analysis and opinion around the reforms and transformation underway in the… Read More
