In order to help talent professionals to keep track of workforce market trends, identify talent pools and understand how talent flows to and from peers, LinkedIn has launched a business intelligence tool ‘Talent Insights’. LinkedIn’s first self-service data product, Talent Insights taps into its network… Read More
Arab News has struck a partnership deal with the Saudi Women Bowling Championship, which is being held in the kingdom for the first time. The event, hosted by the Saudi Bowling Federation, takes place in three cities and comes as the country is rapidly developing… Read More
Jollychic, a multi-category ecommerce platform in the Middle East, is a strategic partner of the first Chinese Film Week in Dubai. Jollychic manifests its business philosophy through its understanding of film arts. “We are absolutely delighted to be part of the first Chinese Film Week… Read More
Fox Networks Group Middle East has appointed Value Branded Content (VBC) as its advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the Middle East and North Africa (MENA) region. “Partnerships are key to our business both… Read More
Capillary Technologies has launched Capillary Zero Artificial Intelligence (AI) platform in the Middle East market. The Zero AI platform will power all of Capillary’s products, including the insights, customer engagement, and commerce and loyalty platforms. The software as service (SaaS) company claims to have registered… Read More
Omnicom Media Group MENA has promoted Nadim Samara to CEO of OMD MENA, effective immediately. A 17-year veteran of Omnicom Group, Mr Samara was previously the CEO of OMD’s UAE office and regional HQ. There, he played a critical role in the success of the… Read More
WPP in entering into a collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help impact the lives of girls and women. The partnership comes on the back of over USD 1 million… Read More
Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More
TBWA\Raad has appointed Manuel Bordé as Executive Creative Director (ECD). He has been promoted to the role after his three-year stint at the agency as Creative Director. He now co-leads the creative output of the agency with Fouad Abdel Malak, and will oversee and approve… Read More
Following the addition to its performance marketing suite in June, Snap has now introduced the next phase of ecommerce advertising on the platform. This includes four advancements available globally to advertisers. Snap explains the move comes as its direct response ads are now driving results… Read More
