The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More
Digital innovation presents a slew of challenges and opportunities, as discussed at the fourth annual Knowledge Summit being held in Dubai on November 21-22, 2017. Among the various conversations on the day, industry leaders delved on the digital revolution and its role in traditional and… Read More
Marketing Pro-Junction (MPJ) has appointed Ismail Madi as its new Managing Director. Mr. Madi brings over two decades of extensive experience in the advertising industry. Making the announcement, Brett Schafer, Chief Executive Officer of Faisal Holding, the owning company of MPJ together with MANAFA LLC,… Read More
The leadership teams of Grey Group and hug digital have completed a partnership tour across their Middle East offices. The roadshow, which included visits to Riyadh, Cairo, Beirut and Dubai, follows the acquisition of a majority stake in hug digital by Grey Group in August.… Read More
After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The… Read More
Cicero & Bernay Public Relations (C&B) has been shortlisted for a total of 19 Middle East Public Relations Association (MEPRA) Awards across 10 categories, including a nomination for the coveted ‘Agency of the Year’ award for the second time in two years. This year, C&B… Read More
Two marketers on PHD MENA’s client roster – Dubai World Trade Centre (DWTC) and Huawei – have extended their relationship with the media agency, following competitive reviews. DWTC, the region’s fair, exhibition and event organizer, has renewed its contract after three years with the agency.… Read More
In a move that is expected to enhance the expansion of communication and information technology services in Saudi Arabia, Zain Saudi Arabia and Careem have signed a cooperation agreement. This agreement will contribute to supporting the enablement of the National Digital Plan and achieving relevant… Read More
To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company, watch making Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation — the Shelby Cobra 427, a rare American sports car,… Read More
Most professionals in MENA (88%) like hearing about new opportunities and higher compensation lures them into switching to a new job, according to LinkedIn’s annual talent survey – ‘Inside the Mind of Today’s Candidate’. The study reveals that higher compensation elsewhere (41%) is still the… Read More
