The tasting promotion by the EU campaign “European Organic Juices” held from March to April 2021 in Dubai, was a huge success. The promotions were held at various key Hypermarkets and Supermarkets including Faaz, Warda al Madina, Manal al Madina, Al Shaab Al Madina,… Read More
Snap Inc. announced that it has joined the U.S.-U.A.E. Business Council, the premier business organization dedicated to advancing bilateral commercial relations, as a corporate member to strengthen its commitment and relationship with the UAE and enhance its policy goals in the country. Hussein Freijeh, General… Read More
ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The tie-up which commences April 1, 2021 will run across to December 31st, 2025 and… Read More
Throughout our history, we have given birth to inventions and creations with good intent. But their impact in our lives and in our world, comes down to how people use them. The same goes for the internet. From bad news being shared to online hate.… Read More
TBWA\RAAD has announced today the appointment of Jim Robbins as its new Executive Creative Director, tasked with leading the creative discipline across the agency. Robbins joins TBWA\RAAD with an extensive experience of over 13 years, throughout which he has worked on major brands such… Read More
Two years ago, Twitter explained its principles and approach to world leaders on the platform. Today, Twitter is calling for the public’s input on how it regulates world leaders on the platform with the aim to ensure those policies remain relevant in the ever evolving… Read More
Samsung Electronics Saudi Arabia has partnered with Snapchat to generate awareness and excitement around the launch of the new Galaxy Note20 smartphones. Leveraging the power of Snapchat’s portfolio of video formats, Samsung ran a variety of creative, tailored to fit the needs of each phase… Read More
Gambit Communications has stated hires at senior and junior level, building on a successful awards season where they gathered 24 regional award nominations and nine wins, following several new client wins in the first quarter of the year. In a statement hire, the independent communications… Read More
IPG Mediabrands has promoted global chief financial officer Guy Beach to the role of global president and has hired senior Charles Schwab executive Marlene Pelage to replace him as CFO. Senior Charles Schwab executive Ms Pelage is joining IPG Mediabrands as Global Chief Financial Officer,… Read More
Warc has released Marketing Through Volatility, a series of reports compiled using the Warc Rankings proprietary methodology. The studies uncover the insights behind some of the world’s most awarded campaigns of 2020 for creativity, media and effectiveness, as well as the strategies of brands that… Read More
