The judging for this year’s Effie MENA Awards began today which will conclude tomorrow. The Effie Awards is a marketing communications awards given yearly by Effie Worldwide, a nonprofit organization, to honor the most effective marketing communications ideas. The Effie Awards were started in 1968 in the United States by the… Read More
Ericsson and Cisco have entered into a partnership to create networks which will include routing, data center, networking, cloud, mobility, management and control, and global services capabilities. This partnership fortifies the IP strategy we have developed over the past several years and it is a… Read More
With consumers across the Middle East and Africa (MEA) becoming more connected and tech-savvy than ever before, the complex issue of content piracy is showing no sign of letting up, according to the latest insights from International Data Corporation (IDC). The global ICT consulting firm… Read More
In the battle between stars and hearts, hearts seem to have won, atleast in the case of Twitter which recently replaced its yellow star icon to a red heart. Twitter replaced the ‘favourite’ option to ‘likes’ with the new heart. ‘We are changing our star icon… Read More
The event that brought Dr Philip Kotler to the Middle East is back. The Saudi Marketing Conference will be held on November 29 and 30 at Riyadh in Saudi Arabia. Organized by ‘Think Out’ for the first time in 2009, the conference was conceived by… Read More
After being awarded one of the biggest tenders in outdoor advertising in Dubai, media giant Group Plus kicked off phase one of its 10-year contract with the installation of eight LED screens in the Dubai International Financial District area. The remaining four screens are expected to be installed… Read More
From Egyptian elections to celebrating National I Love You Day, Tweeteratis had their share of serious and happy. With the Egyptian Parliamentary elections being held from October 17, 2015 to December 2, 2015, each phase of the election became major topic of discussion on Twitter… Read More
HTC users got their first experience of the HTC Vive in the Middle East region – a part of the HTC Vive Global Tour – in Dubai. Actor Jack Gleeson, of ‘Game of Thrones’ fame, tried the next generation virtual reality gear, along with voice actors Dave… Read More
Mindshare has brought in several key changes in its teams across the United Arab Emirates, Bahrain, and Morocco. In Mindshare Dubai, Travis Harding has been appointed Regional Director – Head of Social Media for the MENA region. Mr Harding is an award-winning digital marketing and social media… Read More
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More
