Memac Ogilvy PR, TRACCS and Weber Shandwick were some of the agencies in the MENA region which stood out at the 2015 Sabre Awards EMEA. Among the agencies to have won were Roche Lebanon with Memac Ogilvy Public Relations for their Breast Cancer Awareness Campaign.… Read More
Lions Health, a global creative festival for the healthcare communications industry, this year will be welcoming a diverse array of creative talent in June. Industry heavy-weights including McCann Health, Publicis Healthcare Communications Group, Hearst, Ogilvy and J. Walter Thompson will lead sessions offering groundbreaking ideas… Read More
ShopperTrak, a global provider of consumer behaviour insights and location-based analytics, has been selected by axiom telecom to analyse consumer behaviour across its 112 retail locations in UAE and KSA. This insight will be used to take axiom retail’s operational efficiency to the next leveland… Read More
Mindshare, a part of WPP, recently culminated its media summit ‘Staying Agile’, in Riyadh. The summit hosted a broad selection of celebrity speakers and attendees who discussed agility and innovation for modern businesses. The event had an array of panelists from the fields of football,… Read More
The outsourcing, managed services, and datacenter services market in Saudi Arabia is expected to total $570.6 million in 2015, according to a recent study published by International Data Corporation (IDC). The market is set to grow 16.2% year on year, primarily driven by increased spending… Read More
Majlis PR &Events has won the account of Eric Favre Paris. The company is an international French maker of food supplements and cosmetics that uses vegetal and natural raw materials. The Dubai-based PR firm will manage all the pr activities of the French company in… Read More
Brndstr, a Dubai based tech startup, has launched a new mobile app ‘Innbx’ which allows users to manage multiple accounts on Instagram. Innbx is a free mobile application developed to enhance the way brands engage with users on Instagram, allowing people to manage multiple accounts,… Read More
Salt & Pepper, an events management agency based in Dubai, has been shortlisted for the Middle East Event Awards in three distinct categories for two long-standing automotive clients: BMW and Lincoln. One of the shortlisted entries includes a nomination for the “Best Product Launch” category… Read More
AppMakr has announced that it passed 2 Million new mobile apps started on their DIY platform and claims to have more apps than Apple’s iTunes or Google’s Play App market. The company took three years to reach the first one million and only fourteen months… Read More
LoopMe, a mobile video Demand-Side Platform has signed partnerships with three global app developers, all of which originate from China: Cheetah Mobile, Sungy Mobile and Baidu, to supply its native video ad formats globally. This partnership allows LoopMe to now place mobile video with seven… Read More
