After making a foray in UK, Europe and the US in association with Amazon’s global selling program, Yepme has now made a play for the Middle East with Souq.com. Yepme, a fashion Indian brand in the value segment, has more than 2000 products live for… Read More
While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, online now forms a key part of the sports viewing experience for many sports fans. With a huge range of complimentary sports collateral available online,… Read More
Thanks to the increased availability of low-cost air travel, more than one in three internet users are traveling abroad for vacation on a yearly basis or more. Data from Global Web Index shows that travel apps are an important means of planning these vacations. Three… Read More
Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index. A company’s social profile is an important… Read More
Staffing and recruitment company, Randstad MENA, has placed 73 percent of senior hires across the Middle East & North Africa (MENA) region in the last 16 months using solutions from LinkedIn. The number is interesting especially because it throws more light on the friend or… Read More
Integrated communications agency, House of Comms has been appointed by The Victorian, a new restaurant and café located close to City Walk, Dubai, to handle its social media and PR. “House of Comms will be responsible for the full social media and PR communications for… Read More
There is a myriad of sources that influence the purchase decisions of business to business (B2B) buyers but when this group is asked to identify their single most influential purchase driver, it’s industry websites that come out on top. In fact, it is still the… Read More
Social media is an important resource to raise awareness and promote fundraising initiatives for charities, and the Middle East and Africa (MEA) region has significant number of networkers who are following charitable causes online. Data from Global Web Index shows that 15 percent of global… Read More
