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Author: Kiran Kidwai

Brand Samsung: Comeback After The Setback

Brand Samsung: Comeback After The Setback

9 years ago by Kiran KidwaiAM Editorial

Having enjoyed the “rockstar” status in smartphones in the August of 2016, no one could have predicted that a month later, Samsung would face its biggest challenge as its flagship product Note 7 began exploding, forcing airlines to ban the phone onboard. The South Korean… Read More

Online Radio/Music Key Part Of Facebookers Media Portfolio

Online Radio/Music Key Part Of Facebookers Media Portfolio

9 years ago by Kiran KidwaiDigital

Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. Data from Global Web Index indicates that there is real potential for this new feature to take off. Online radio/music already forms an important part of Facebookers’… Read More

Top Reasons For Brand Advocacy Among Young Onliners

Top Reasons For Brand Advocacy Among Young Onliners

9 years ago by Kiran KidwaiDigital

With almost half of 16-24s posting a review of a product or company online in the last month, there is a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?… Read More

UAE Endeavor Gets More Entrepreneurs Under Its Kitty

UAE Endeavor Gets More Entrepreneurs Under Its Kitty

9 years ago by Kiran KidwaiAM Unicorns

Highlighting the development of the entrepreneurial landscape in the UAE and the value of mentorship to business growth, Endeavor UAE has ended 2016 with the addition of 10 new high impact entrepreneurs from five companies to its portfolio. These include SouqAlMal’s Ambareen Musa; RightBite’s Nathalie… Read More

Turkey, KSA Lead In VPN Usage

Turkey, KSA Lead In VPN Usage

9 years ago by Kiran KidwaiDigital

Despite VPN usage often being considered a pretty niche activity, it’s now three in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as Global Web Index research makes clear, it’s Turkey which… Read More

Digitization Most Common Trend In MENA: Canon Report

Digitization Most Common Trend In MENA: Canon Report

9 years ago by Kiran KidwaiAM Tech

Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More

McCollins Media Kicks Off New Year With Two F&B Wins

McCollins Media Kicks Off New Year With Two F&B Wins

9 years ago by Kiran KidwaiDigital

Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More

Facebookers Spend Over 2 Hrs On Social Media Daily

Facebookers Spend Over 2 Hrs On Social Media Daily

9 years ago by Kiran KidwaiDigital

Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More

97% Onliners Use Internet For Commerce

97% Onliners Use Internet For Commerce

9 years ago by Kiran KidwaiDigital

Testament to the ubiquity of online commerce, it is virtually all of the global online population who fall within the shopper segmentation, defined by Global Web Index as those who say finding products is a very important reason for going online or have engaged in… Read More

The Changing Mobile Marketplace

The Changing Mobile Marketplace

9 years ago by Kiran KidwaiDigital

It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91 percent of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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