On the back of an unusual initiative, Emirates NBD upcycled (reuse to create a higher value product) PVC advertising billboards banners into sturdy school bags and pencil cases for school children. The media agency handling this initiative with the bank is Mediavest. The initiative, part of… Read More
The Saudi Arabian traveller is making headlines again. According to Visa’s Global Travel Intentions Study 2015, the Kingdom’s globetrotters take more overseas trips and plan to spend more in future than their regional and global peers. The findings come in Visa’s Global Travel Intentions Study… Read More
Grey Group EMEA has won the Agency of the year award at the Euro Effies. The agency bagged three Gold awards, four Silvers and two Bronzes. The agency was also rewarded with Euro 100,000-worth of free advertising spots from Euro Effies partner, Euronews. Gold awards were awarded to ZenithOptimedia for… Read More
WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More
Today, data has become one of the most important aspect for brands seeking to understand consumers and deliver personalised marketing. As data consumption and processing increases, marketers are becoming increasingly respectful of consumer privacy, and how they handle personal data. A recent research by the… Read More
Middle East boardrooms are urged to adopt real-time data solutions to compete in the region’s digital economy, set to double to USD 30 billion by 2018, business experts announced at GITEX Technology Week 2015. With the growth in digital Islamic services, such as mobile apps,… Read More
Looking to the future of the region’s connected digital economy, senior executives for across the technology industry came together at the 15th anniversary of Huawei Middle East. The day’s honored guest was H.H. Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai’s Department of… Read More
88 percent of the population in the Middle East visit social networking sites daily on their mobiles with Facebook leading the way with 94% users. With the high percentage seen, Facebook now wants its users to shop for clothes and other products from their mobile… Read More
“We live in a digital world; our lives are digital, our conversations are digital,” highlighted Ankur Gupta, Senior Director of Big Data at Sears Holdings Corporation. The 2015 edition of Future Retail Summit opened with Mr Gupta delivering the international keynote, The integrated retailer: seamlessly… Read More
According to a recent survey by Vuclip, the use of social networks and instant messaging platforms for mobile video sharing is increasing. The report findings provide insight into consumer behavior associated with sharing videos on mobile. 38 percent of respondents indicated that they share videos… Read More
