Grey Group EMEA has won the Agency of the year award at the Euro Effies. The agency bagged three Gold awards, four Silvers and two Bronzes. The agency was also rewarded with Euro 100,000-worth of free advertising spots from Euro Effies partner, Euronews.
Gold awards were awarded to ZenithOptimedia for their ‘Aygo. Go fun yourself’ campaign created for Toyota Motor Europe, to TMW Unlimited for the campaign ‘Turn off to turn on’ created for Reckitt Benckiser and to Grey London for the campaign ‘Gillette BODY’ created for Procter & Gamble.
Silvers were awarded to TMW Unlimited and Reckitt Benckiser for ‘Turn off to turn on’, JWT London and Mondelez for their ‘Coffee Vs. Gangs’ campaign, Grey London and Procter & Gamble for ‘Fairy: the longer lasting brand legend’ and ‘Gillette BODY’.
A bronze award went to Grey London for their ‘Sweeet’ campaign created for United Biscuits.
20 winners from 5 countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, Senior Director of Communications Planning at Mondelez International, with the United Kingdom winning 9 awards, Germany 7 and Denmark 2. Agencies from Spain and France walked away with one Euro Effie Award each.
Usha Raghavachari, Head of Marketing Communications at Ford Europe, Adam Grant, Senior Product Manager at Sony, Marie Agudera, Global Account Planner at DLKW Lowe and Pete Heskett, Global Planning Director at JWT will join the first round to select the finalists.
The Grand Prix for outstanding work was presented to DDB Berlin GmbH and Deutsche Telekom for their campaign ‘Travel & Surf’. Through their humorous mockumentary, ‘Wi-Fi Dogs’, they changed roaming behavior and grew their user base. Delivering the message of ‘Look for the fun. Not for the Wi-Fi’, the campaign relaxed phone users who live in fear of a big bill when travelling.
