The Tunisian team topped the Global Mobile App Challenge that took place following the Mobile World Congress in Barcelona. The competition, supported by Ooredoo, saw a total of 24 teams from 18 countries competing. An impressive seven teams from the Arab world took part, representing… Read More
A new research conducted by social media agency, We Are Social, has identified seven key ways about brand marketing that is most likely to annoy consumers. The research conducted for the World Federation of Advertisers with a detailed analysis of English language Twitter comments about ads… Read More
Grey Group MENA kicked off ‘Hello Fame’ – a three-day management summit in Faraya, Lebanon which saw senior teams from across agency’s MENA offices coming together, celebrating their achievements as well as learning for the past experiences. During the summit, the teams reviewed global and… Read More
If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More
Given the current economic and political environment in Middle East and North Africa, the advertising industry is likely to have a fairly cautious view of the next 12-18 months. Some markets will exceed the average but for the MENA region, it would be sensible to… Read More
Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
The 7-Day Brief Competition held at Dubai Lynx in association with Google and powered by Youtube saw Shafiq Alam and Mohamad Sarhi from Jeddah winning the competition for their heart touching video on domestic abuse on women. The competition was brought in support of… Read More
A total of 10 metals have been given in the Direct category at the Dubai Lynx International Festival of Creativity. The Grand Prix has gone ‘Hey Future Me’ by FP7/Dxb for its client Emirates NBD. There are two Golds given in the category. Leo Burnett… Read More
Y&R Dubai has won the Grand Prix in the Design Lynx category. The award has been given to the work Little Books of Big Consequences, done for Global Export Co. The entry has also been given a Gold and Silver Lynx. In addition, Y&R has… Read More
Change is no stranger to us; we look at things and see changes every day, and we are not afraid of it. But when the pace of change picks up, comfort zones are challenged. This is the change in evolution that Osman Sultan, CEO, du… Read More
